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Snapchat Advertising

Snapchat Advertising

Advertise in a Snap, the best mobile video ad.
On average, over 10 billion videos are watched on Snapchat every day by over 166 million active users.

What is a Snap Ad?

Snap Ads are vertical mobile 10-second video ads that appear between each users Snapchat story. For brands that want to offer more information than Snap Ad’s 10 second time limit allows. Snap Ads can be expanded to include an article, app install, long form video, or website upon swiping up. Whether you are looking to raise awareness, increase consideration, or drive action, on Snapchat there is an Ad for every objective.

Custom Geofilters

Geofilters, which are geographically-determined text and/ or graphics displayed over a Snapchat video or photo, offer Snapchatters a way to enhance their content and increase engagement with other users. Brands and businesses can now use Geofilters to help promote events and generate user engagement.

See where your ads will run on Snapchat

Web View

Give Snapchatters quick access to a mobile web page of your choosing.

App Install

Let Snapchatters seamlessly install your app without ever leaving the Snap Ad.

Long-Form Video

Include additional video content up to ten minutes in length.

Article

Create a rich, multimedia page that can include text, in-line video, and GIFs.

Snap Ads: Web View

Instantly access websites, without ever opening a browser.

Top Snaps drive brand awareness while enticing Snapchatters to swipe up and explore!

Top Snaps are…

  • Vertical Videos
  • Up to 10 seconds
  • Viewed by Choice

A mobile website that feels truly native

Snap Ads Web View provides advertisers with a way to drive Snapchatters to the brand’s pre-selected mobile site inside a slick, full-screen experience. The designated web page is preloaded, making access to the site near-instantaneous upon swiping up.

  • Pre-loaded Web Views generate
  • 80% lift in on-site time
  • Measurement: Average time on site

Snap Ads: App Install

Easy and seamless app installs without ever leaving Snapchat.

Top Snaps drive brand awareness while enticing Snapchatters to swipe up and download your app!

Top Snaps are…

  • Vertical Videos
  • Up to 10 seconds
  • Viewed by Choice

Swipe. Tap. App!

Snap Ads App Install allows advertisers to deliver a seamless, unobtrusive way for Snapchatters to download the advertised mobile app. Snapchatters swipe up on the Top Snap to directly access the app store page within Snapchat. One tap later, the app installs in the background.

  • For App Store & Google Play
  • Measurement: Number of installs, Post-install activity (purchases, conversations)

Snap Ads: Long-Form Video

When ten seconds isn’t enough, swipe up for your feature presentation.

Top Snaps drive brand awareness while enticing Snapchatters to swipe up and get the whole picture!

Top Snaps are…

  • Vertical Videos
  • Up to 10 seconds
  • Viewed by Choice

Swipe. Tap. App!

From longer videos to short films, Snap Ads Long-Form Video lets advertisers tease with a Top Snap, then add additional content up to ten minutes in length below. When Snapchatters swipe up, your extended video will be preloaded and ready to watch.

  • Measurement: Average time viewed

Snap Ads: Article

Create engaging multimedia stories to match the format Discover viewers love.

Top Snaps drive brand awareness while enticing Snapchatters to swipe up for the full story!

Top Snaps are…

  • Vertical Videos
  • Up to 10 seconds
  • Viewed by Choice

Creative flexibility to tell your story, your way.

Snap Ads Article is a flexible canvas brand can use to tell their stories using a variety of media types, all without needing to create a custom web page.

  • Measurement: Average % of article viewed

Source: Snapchat Ad’s Overview | Snapchat Internal Data

Campaign Objectives

When creating your campaign, I can offer four objectives. Depending on the objective of your campaign, you can set the correct Ad Set Goal(s) and Ad Type(s).

1. Campaign Objective:
Drive Traffic To My Website

Ad Set Goals:
Impressions, Swipe Ups, Installs

Ad Type:
Web View

2. Campaign Objective:
Drive installs of My App

Ad Set Goals:
Impressions, Swipe Ups, Installs

Ad Type:
App Install

3. Campaign Objective:
Drive Video Views

Ad Set Goals:
Views

Ad Type:
Long Form Video

4. Campaign Objective:
Grow Awareness

Ad Set Goals:
Impressions, Swipe Ups, Installs

Ad Type:
Top Snap Only, App Install, Web View and Long Form Video

Target Audience: Lifestyle Categories

Snapchat Lifestyle Categories

We offer relevant audience segments based on what Snapchatters watch, where they go while using Snapchat, and what they care about. Snap Lifestyle Categories consist of over 60 interest categories like parenting, political news, music festivals, and more based on signals like which content Snapchatters watch on our platform.

Activities and Sports

Lifestyles and Hobbies

Music

News and Entertainment

 

Target Audience: Predefined, Visitors, Viewer and Shopper Audiences

Predefined Audiences

When creating your campaigns, you’ll have the option to choose predefined audiences to help you reach specific Snapchatters. Predefined audiences have been built and packaged using Snapchat and third-party data, allowing you to reach people based on their online and real world interests and behaviours. You can select a number of different segments within the Viewers, Visitors, Shoppers, and Snap Lifestyle Categories.

Visitor Audiences

PlaceIQ is a location intelligence and analytics company that allows advertisers to reach Snapchatters based on the places that consumers visit over the course of their day, like restaurants, retail stores, auto dealerships, and entertainment venues. When creating a campaign, you have the option to select segments based on the places people go when using their mobile devices. Please Note: Visitor audiences are only available in the U.S. at this time.

Viewer Audiences

In partnership with comScore TV & Film Viewer, we offer 33 predefined and targetable comScore audiences based on TV and movie viewership. When creating a campaign, you will have the option to reach people based on the TV, film, and video they like to watch. Please Note: Viewer Audiences audiences are only available in the U.S. at this time.

Shopper Audiences

Shopper audiences are built based on what people buy in stores, restaurants, venues, and dealerships. In partnership with Oracle (Datalogix), we offer third-party segments that are rooted in offline, purchase-based data and include shopper audiences such as luxury apparel shoppers, pet owners, and business travellers. Please Note: Shopper audiences are only available in the U.S. at this time.

What are the Snapchat Ad specifications?

Snap Ads specs

  • Width: 1080 pixels
  • Height: 1920 pixels
  • Aspect Ratio: 9:16
  • Format: .mp4, .mov, H.264 encoded
  • Audio: 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 kHz sample rate
  • Length: 3 to 10 seconds
  • File Size: 32 MB or less
  • Buffer Zone: 150px buffer zone at the top and bottom of the canvas; area needs to be kept clear of logos and graphics
What are the Sponsored Geofilter Ad specs?
  • Width: 1080 pixels
  • Height: 1920 pixels
  • Format: PNG asset with transparent background
  • File Size: 250KB or less

For more information on custom Geofliters, visit the following link by clicking here.