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FAQ

FREQUENTLY ASKED QUESTIONS

I often get asked the same enquiries via email, so I have decided to lay out a FAQ regarding all my services to hopefully answer some of the most common frequently asked questions.

GENERAL QUESTIONS

What do you need from me to get started on my designs?

All I need is the brief from you, any ideas or previous designs you like, or just a concept, I will do the rest and come up with some initial designs for you to choose from.

What is the design process?

My design process for logo and brand identity design can be seen here on the ‘process‘ page.

What if I don’t like the designs?

It is important to me, even vital, that you like the designs that I create for you, to ensure I get it right for you, I ask you to give me as much input in the ‘brief’ stage as possible and I can, of course, make tweaks and alter the design to suit your needs. I keep in contact with my clients to make sure the design is heading in the right direction. I offer a number of choices and never develop any idea too far until you are happy that you have what you want.

How much do you charge?

Each design project is completely different and I’m happy to provide a quote when I learn more about the project requirements. Think of design as an investment. Great design combined with a great a product or service will pay off year after year throughout the life of your business.

How long will the project take to complete?

Just like costing, each design project is different. Some projects may take several days, weeks, and some might take a couple months or more. The duration of the project is often determined by the project requirements and deliverables.

I live in a different country, will that be a problem with getting a logo designed?

Not at all, I work with local, national and international clients and our working relationships have never been compromised by distance.

What is your payment method?

If you are within the UK, then a standard bank transfer is probably the best approach, more detailed payment instructions will be included on the invoice. For international or clients overseas, you can pay using any credit or debit card via the PayPal account. PayPal is one of the most used and trusted payment methods on the internet, and is also the default payment method for ‘eBay’ one of the world’s largest websites. Any details you give to PayPal will be completely confidential – I won’t even see your credit card details.

Do I pay now or after?

In most cases, for most projects I tend to seek full payment up front due to the fragile and precarious nature of releasing and showing unique ideas prior to being paid. If you are happy to pay the full amount, please let me know. A percentage will be deducted from the invoice if full payment is made upfront. If full payment is not appropriate, then a minimum of 50%-75% is usually required for projects only above £300. This is routine and has unfortunately been born through necessity. The final balance is due towards completion of the project when the logo has been approved. Only when the final payment has been received will any requested digital files be released.

If I commission a design project who owns the copyright and intellectual property rights?

Upon clearance of final payment, you own all the rights of the final files. I reserve the right to feature the work in my portfolio and my own self-promotional material and that if my work is featured elsewhere such as within the scope of another design or artwork I would expect to be credited. – If that would be a problem I would appreciate this being discussed at the earliest possible contact.

Why should I choose David Zinyama over some other firm to do my design work?

I realize you have many options when choosing a graphic design provider but these are the reasons why I think you will be in good hands:

Why should you choose me over the competition?

Experience: With over 8 years of experience, I bring a broad base of experience and knowledge to your design project. I’m very passionate about the design industry and helping organizations and businesses to succeed and gain a competitive advantage.

Flexibility: Examine my portfolio and you will see the breadth of work I have completed over the years. Chances are I have experience creating almost any type of project or design you require. If I don’t have experience with a particular design area, I work with a network of design associates who can lend their expertise to your project, ensuring trouble-free production of any item you can imagine.

Creativity: Creativity is a very subjective topic. Examine my portfolio and you will see how I have solved our past client’s design problems. I hope this is an indicator of our creative abilities. Feel free to contact me to discuss potential design solutions to your communication challenges.

Risk free: I offer FREE, no obligation design quotation and initial consultation. It never hurts to talk to someone to help clarify your design requirement. Contact me and send over a brief today to get started.

Technology: I use the latest Macintosh software packages, compatible with any software you or your output company may require.

BRANDING QUESTIONS

How do I go about getting a brand identity from you?

If you are interested in my branding services, you can contact me via info@davidzinyama.com or send me a message using the form on the contact page. From this initial contact, I will work on gathering as much information as I can about your project – usually it is always best for the client to provide me with a detailed brief that outlines specifications of what they are after.

What is the design process?

My design process for logo and brand identity design can be seen here on the ‘process‘ page.

How much does a logo design cost?

There are no fixed rates when it comes to this type of service. Every project is different with varying requirements of time, experimentation and depth. A similarity could be drawn to walking into a estate agency and asking “How much for a house?” – there is no exact price, it depends on the what you are looking for.

How much do you charge?

If you are within the UK, then a standard bank transfer is probably the best approach, more detailed payment instructions will be included in the invoice. For international or clients overseas, you can pay using any credit or debit card via a PayPal account. PayPal is one of the most used and trusted payment methods on the Internet, and is also the default payment method for ‘eBay’ one of the world’s largest websites. Any details you give to PayPal will be completely confidential – I won’t even see your credit card details.

Do I pay now or after?

In most cases, for most projects I tend to seek full payment up front due to the fragile and precarious nature of releasing and showing unique ideas prior to being paid. If you are happy to pay the full amount, please let me know. A percentage will be deducted from the invoice if full payment is made upfront. If full payment is not appropriate, then a minimum of 50%-75% is usually required for projects only above £150. This is routine and has unfortunately been born through necessity. The final balance is due towards completion of the project when the logo has been approved. Only when the final payment has been received will any requested digital files be released.

If I commission a design project who owns the copyright and intellectual property rights?

Upon clearance of final payment, you own all the rights of the final files. I reserve the right to feature the work in my portfolio and my own self-promotional material and that if my work is featured elsewhere such as within the scope of another design or artwork I would expect to be credited. – If that would be a problem I would appreciate this being discussed at the earliest possible contact.

What are your deliverables?

Each project is different in terms of what the ‘deliverables’ are, but I can give you a good idea of what each project does get at the very least:

1. Primary logo design supplied in various digital file formats.
2. Alternative logo lock-ups (horizontal and vertical layouts etc).
3. Colour and monochrome versions, if appropriate.
4. Social Media and favicon version (square icon) of primary logo (if requested).
5. Letterhead, business cards, compliment slips.
6. One-two page logo usage guidelines: showing how logo should be used, styles and typography (For projects with a higher budget)
7. Specification of typographic choices used in logo: primary font (main logo copy) and secondary font (such as tag-line, also possibly used as body copy for stationery etc).
8. Ongoing help, assistance and consultation even when the final balance is paid, and initial project requirements are completed. I don’t close the doors on clients after the job is done. So if in 3 months time you realise you need another logo lock-up, more stationery designs, then just ask.

How long will a project take?

An average logo design project will last around 4 weeks from design brief to final files. The amount of revisions and development will be the main factor in the project duration, a client who picks one of the initial ideas straight up may get final files within a day or two. Many factors can affect deadlines or pre-long a project such as the amount of time it takes for the client to provide feedback on the work presented.

My deadline is tomorrow, can you help?

Unfortunately not, logo and rebrand identity design is most typically a process of evolution and research. If you need a logo for your business within 48 hours, I doubt I can help.

What do you require from your clients to start a logo design project?

I always start by thoroughly discussing the details of the project with the client. Essentially I call this the design brief, it can be verbally communicated through an arranged meeting; face-to-face, over Skype. An alternative is via email where I will email you a logo questionnaire that acts as a design brief – it asks all the important questions I would ask if we were to sit down for a face-to-face interview.

In terms of what information to provide, be as detailed as you can. Think of me as an investor – sell your product to me and describe everything assuming I have no prior knowledge of what it is you do. I encourage the client to contribute ideas and samples of items and colours that are liked. Equally important is to understand concepts that the client doesn’t like. When I am satisfied and confident that I have enough information to work with, I will begin the project by researching ideas, considering concepts and then laying out design visuals, these will be forwarded to the client for feedback. I will listen carefully to my client’s feedback and make the necessary changes to the layouts and offer advice on why I arrived at the design conclusions submitted. This process of amendment and resubmission continues until the design naturally evolves into its final form. Refer to my ‘process’ page for more information.

How many logo design concepts will I receive?

A minimum of 3 and maximum of 5. The point of these numbers is to show a variety of options, without overwhelming you with too many choices. It’s my job as the designer to choose what to present, there may be 30 other concepts, but you will see the strongest approaches for the brand.

What if I do not like what you design?

This is rare. Sometimes I hit the nail on the head first time, sometimes it can take a number of discussions and design submissions before the client is happy with the concept. Ultimately I always ensure our clients walk away satisfied and I feel comfortable that I have put out a job to my highest standards within the confines of the timescale, brief and budget provided. I will not force upon you any ideas that you feel are not appropriate; but I do hope you will take on-board my considered opinion at each stage.

Can I get some free logo samples before making a deposit?

Unfortunately not. The deposit shows that you are serious and professional, if you are unwilling to make a deposit I will have to turn the project down.

RETOUCHING & MANIPULATION

Where are your location?

I’m a freelance art director and consultant based in United Kingdom within London (GMT+1) time zone.

Do you have specific working hours or we just can send you over inquiries at any time?

Generally speaking, I do have normal working hours but I do work after hours should there be a pending project or deadline. Also keep the time difference in mind when making contact or establishing a deadline.

i.e. If you are in New York within local time at 9.00pm then it would be 2.00am in the London and at that time most likely I will be asleep

What is your rates upon hi-end Beauty, Fashion, or Glamour image retouching?

Basically I do not specify my services into such categories (genres) but more to Basic Retouch, Advance Retouch, and Extensive Retouch. Please contact me for further rates detail or image examples on each category.

Do you have Bulk Images or Big Volume Project special rates?

Yes I have. Please contact me for further Bulk Image special rates.

What is your turnaround time?

1-3 days for Basic and Advance Retouch. 3-5 days for Extensive Retouch.

Important note: Bulk image retouching estimated 7-14 days turnaround depends on image quantity. Turnaround time for submitted image by the client during the weekend will be counted from the weekdays.

What is your file transfer method?

Dropbox, yousendit/hightails, emails, but preferably using wetransfer (www.wetransfer.com) over RAW file. Flatten PSD, TIFF, JPEG would be fine as long as hi-res images

What is your payment method?

If you are within the UK, then a standard bank transfer is probably the best approach, more detailed payment instructions will be included on the invoice. For international or clients overseas, you can pay using any credit or debit card via the PayPal account. PayPal is one of the most used and trusted payment methods on the Internet, and is also the default payment method for ‘eBay’ one of the world’s largest websites. Any details you give to PayPal will be completely confidential – I won’t even see your credit card details.

How much you will charge over revision or re-adjustment?

I do not charge over revision. Its already included in my service rates, but charges may occur upon excessive adjustments made by the client such as: changing retouching type, overly changing adjustment for multipurpose image, etc.

My deadline is tomorrow, can you help?

Unfortunately not, logo and rebrand identity design is most typically a process of evolution and research. If you need a logo for your business within 48 hours, I doubt I can help.

What kind of file types do I get for final retouched images?

You could choose over JPEG, TIFF, or Flatten PSD file. I DO NOT provide Layered PSD file.

How many logo design concepts will I receive?

A minimum of 3 and maximum of 5. The point of these numbers is to show a variety of options, without overwhelming you with too many choices. It’s my job as the designer to choose what to present, there may be 30 other concepts, but you will see the strongest approaches for the brand.

What if I do not like what you design?

This is rare. Sometimes I hit the nail on the head first time, sometimes it can take a number of discussions and design submissions before the client is happy with the concept. Ultimately I always ensure our clients walk away satisfied and I feel comfortable that I have put out a job to my highest standards within the confines of the timescale, brief and budget provided. I will not force upon you any ideas that you feel are not appropriate; but I do hope you will take on-board my considered opinion at each stage.

Can I get some free logo samples before making a deposit?

Unfortunately not. The deposit shows that you are serious and professional, if you are unwilling to make a deposit I will have to turn the project down.